Some time last week, Jaguars owner J. Wayne Weaver (or someone in his name) took the time out to write a letter to a random Jaguars fan who had posted on the team's official message boards. The letter was fairly brief and to the point. It would have taken about 15 minutes to write. Still, the message was clear. We understand our failures are unacceptable. Our fans are the most important thing to us. We're working hard to give you at special feeling of being the fan of a winner again.
Here is the full text of the letter:
Your post this week on the Jaguars message board brought back a lot of great memories. Like you, I recall the excitement of that day in November, 1993 when the Jaguars were born and all the wonderful fans who turned out to celebrate this victory for Jacksonville.
I also recall thinking at that time about all the young people in our community and how rewarding it was going to be to watch them grow up as Jaguars fans. So many of my friends and acquaintances tell me about what ardent fans their sons and daughters have become.
Last week, I met with one of them. He was 14 years old and came with his father to see me. He had worked at odd jobs all summer and had saved his money, and he wanted to use that money to buy his own season ticket to the Jaguars games.
I know that we are faced with hard economic times, but your post and those who commented on it, as well as fans like my new 14-year old friend, show that we are on the right track. I believe that the young generation of Jaguars fans is intent on joining the ranks of our loyal fan base and making Jacksonville and the Jaguars proud.
I am going to reprint your post below so that all of our Jaguars fans who may have missed it on the message board get a chance to enjoy it. Thank you for your support, and enjoy the upcoming season.
J. Wayne Weaver
That's it. Nothing over the top or too involved. Just 260 words. But they mean a lot. Keep in mind, Weaver owns a team that is facing a probable blackout of every home game this season.
Why has Mike Brown never done anything like this? Last year, when he talked to the media twice in the same year, it was met with almost comical anticipation. "What will he say? How will he say it? Who will he say it to?" When he simply showed up at a press conference talking about The Banks, it made the evening news. This guy is the most important man in the franchise, the ultimate decision maker, the Redeemer of so many lost souls, and he appears in public about as much as Punxsutawney Phil.